Saturday, July 26, 2014

Copywriting Class review

I recently began exploring ways to earn some part of my living from writing. Of course there is the obvious, write books and sell books. But that road takes time. Meanwhile having a second job to cover the times when my full time job is light means less time for writing.

Last year I had less work from my full time job than I've had in previous years and during one of the times when my stage was dark I spent 6 weeks working a day job. The pay was much less than what I make at my full time job and an hour commute each way left me feeling drained at the end of the day. It was really heartbreaking for me because I felt like I had failed at my dream of becoming a writer. But it also made me start asking myself how I could use writing to support myself.

A brainstorming session with my writing partner gave me several avenues to explore, including copywriting and copyediting.

After exploring several options I finally decided on a Writer's Digest class called Breaking into Copywriting. This class was a four week class that promised an introduction to copywriting. The goal of the four week class was to create a spec ad that we could use to start a portfolio.

This class did not disappoint. I love taking online classes because I love the freedom of being able to do the course work anywhere. This class was $200, which was less than other copywriting classes from sites like MediaBistro. The fact that I've already had some good experiences with Writer's Digest in the past, hello Children's Writer's and Illustrator's Market guide, made them the right choice.

I am still in the beginning stages of building a portfolio of this type of writing. I just reached out to my second client this week and have a follow-up meeting with my first client next week. I am hopeful that this could be the part time gig or side gig that would allow me to have more time to write and be less concerned about ups and downs and uncertainty in my current career.

Like all online classes I believe that this class is largely what each individual brings to it. The class consisted of readings and homework. There was also an online discussion forum. The instructor was wonderful at providing feedback for the homework, encouraging discussion topics, and answering questions. I think if you do the readings, do the homework, and participate in the forums you will get all you can get out of the class. 

I left the class with a spec ad and a desire to explore more in this field. I actually managed to line up my first client when my friends heard I was taking the class. While July has been extremely busy and not left much time to reach out to other potential clients I have reached out to my second client and am really excited to see how it goes. The fact that I have two jobs means that I am taking things slow for now.

No comments: